In the world that we are living now, change – technological or otherwise, is rapid and continuous, and where journals go, the rest of publishing usually follows. There are intriguing issues concerning the pressure for new modes of access, together with ‘author power’ and the response of publishers, changing business models, and the wider context set by the academy, government and the knowledge economy. Also, technology has opened up many different possibilities and created entirely new ways of publishing, and these radical alternatives, together with changing business models, have overturned the settled practices of four and a half centuries. Despite constant change, journals continue to represent the key medium for the exchange of learning and knowledge among academics and professionals around the world and provide an exciting range of possibilities for graduates looking for a career in a fast-moving and varied environment.
Traditional news organizations are feeling the impact of two distinct and powerful trends: Internet news has not only arrived, but it is also attracting key segments of the news audience. The older generation also use the internet, now indispensable for work. But they are what have been termed "digital immigrants", not borned into the world of the internet. In contrast, the generations today are "digital natives", growing up with a keyboard at their fingertips. If they read news at all, it is usually online in dribs and drabs over the course of a day while doing half a dozen other things on their screen over a latte. In a recent article in the Today newspaper published by MediaCorp dated 13 Sep 2008,it indicates the drop in sales of
printed newspapers and that "Newspapers will be around but they will not be so persuasive."
The Internet has made the greatest inroads among younger and better-educated people. More college graduates under the age of fifty connect to the Internet every day than regularly watch one of the network news broadcasts. The digital tide is having less of a direct negative impact on radio and print outlets. The Pew survey finds no evidence that Internet use is driving down regular reading of daily newspapers or listening to radio news. However, all news outlets are being affected by the public's slowly declining appetite for news.
The Internet, with its headline-news format and its capacity for quick updates, is clearly attractive to younger news consumers. The Internet's hypertext-based ability to provide more depth on a subject also appeals to those with large news appetites, such as professionals, managers, and executives. As a result, the growth of Internet news has had a dramatic impact on the way people with access to technology get information on business and financial matters. For active investors the Web has largely supplanted traditional media as the leading source of stock quotes and investment advice.
As information consumers have grown more reliant on the Internet for news, they also have come to find online news outlets more credible. Ignoring the controversy over news-gathering techniques employed by some sites, those who go on line generally give Internet news operations high marks for believability.
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Reference : http://www.todayonline.com
